Market Report, "Toys and Games in Emerging Markets: Consumer Fundamentals Falling Into Place", Published
Emerging economies already account for a considerable share of the global toy market, and will provide the strongest boost to sales. Latin America has been one of the most dynamic globally, while in a few years APAC is projected to become the largest toys market, overtaking developed regions. Hence, all major global toys manufacturers are increasingly seeking ways to enter and expand their presence in these markets. The strategies they adopt now will determine their success in coming years.
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