New Market Study Published: Cheese in Peru
In 2013 more domestic individual packaged products reached the market. Domestic brands such as Gloria and Laive began offering individual packaged cheese, most of them in packages of 250 to 350 grams. The Peruvian market is dominated by cheese sold in bulk sizes to the retail channel, where the product is cut according to the customer's needs, so consumers are used to buying a certain amount of the desired product. However, this format makes sales difficult in small independent stores,...
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