Market Report, "Gum in Colombia", Published
In 2013, gum is expected to increases by 2% in volume and 3% in current value terms. Sugar free gum is growing in prominence as the population's awareness of health and wellness and dental health issues grows. A significant part of Colombian population consumes lunch outside of their homes, with no opportunity to brush their teeth. Gum is therefore used to freshen breath during the day when away from home.
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