New Market Report: Dog Food in New Zealand
Premiumisation and humanisation continued to characterise dog food in New Zealand during 2012. Dog food manufacturers continued to replicate the benefits often found in human food, encouraging pet owners to purchase premium dog food with more innovative ingredients. Manufacturers continued to use the following marketing ploys to attract consumers - high quality protein ingredients, enriched with vitamins and minerals, antioxidants and a nutritionally balanced diet.
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