New Market Report: Snack Bars in Poland
Snack bars is a developing category, and consumption is steadily growing, along with changes in nutritional trends. Consumers are looking for convenient products in small portions, which can be consumed on-the-go, and which are a source of immediate energy. Snack bars are classified as impulse products, as they are often purchased on the spur of the moment. The relatively low price of snack bars is conducive to growth, which is essential in times of economic downturn.
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