New Market Research Report: Oils and Fats in Dominican Republic
During 2013, olive oil was energised by the launch of Crisol Olive Oil 100% Extra Virgin by Mercasid SA, which was positioned as affordable for middle-income consumers. Olive oil has historically been a category mainly consumed by high-income consumers and higher-end foodservice outlets due to its pricing as the category was composed of international brands which drove unit prices up. However, as Mercasid SA introduced its brand Crisol within olive oils, many consumers from middle-income...
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