Report Published: "Meal Replacement in Nigeria"
With growing incomes in the middle and upper class, consumers are increasingly able to consume non-essential products, as a result, demand for meal replacement products have been growing strongly over the review period. Increased westernisation and health awareness also continues to drive growth in a country where, traditionally, bigger weight is not necessarily considered to be a negative thing. Awareness of such products therefore remains limited, as consumers are far less concerned over...
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