Pasta in Canada - New Market Research Report
Pasta enjoys high household penetration in Canada, and for many consumers pasta is the basis for inexpensive, tasty and convenient meals. While chilled/fresh pasta posted the highest value gains during the year, dried pasta demand was also strong. Health and wellness pasta continue to make inroads, particularly as leading brands offer high fibre alternatives that look and taste like white pasta. Canned pasta remains the lowest-growing segment, as consumers opt for lower-sodium and...
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