New Market Study Published: Ice Cream in Peru
Due the rapid development of the retailing landscape in Peru, both in the capital and through different regions in terms of shopping centres and specially supermarkets and hypermarkets, private labels offer are increasing fast both in terms of volume consumption but also due to higher value. As an example, Cencosud's Wong introduced a take home ice-cream called Dulce Pasion that is priced much higher when compared to the rest (26 soles per litre) of standard brands. Other example of recently...
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