Biscuits in India - New Market Study Published
The sustained economic growth in the country has led to increased disposable incomes among Indian consumers. Urban dwellers are becoming increasingly health conscious and are demanding healthier options. Along with this consumers are also willing to spend more and experiment. As more women join the work force, convenience and time have become major factors among urban households. Consumers are increasingly relying on snacks and baked goods as substitutes to traditional breakfast. With the...
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