Recent Study: Store Cards in Colombia
Tarjeta Vive Credito is not only a new store card launched by Carrefour, which previously only issued a co-branded credit card with Multibanca Colpatria. It was the response of the retailer to compete with well- positioned products such as Tarjeta Exito, which has great acceptance within the unbanked and low-income populations. Being based on mainstream banking assessment standards, the Carrefour-Colpatria credit card was not able to access the wider group of the unbanked and low-income...
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