New Market Study, "Chocolate Confectionery in Hungary", Has Been Published
The outstanding performance of seasonal chocolate could not compensate for the restricted demand caused by weaker purchasing power and strongly growing prices. Therefore, the whole of chocolate confectionery only stagnated in volume - however, it shows that most consumers do not easily reduce consumption despite higher prices, which can be viewed as a sign of the success of the category. In chocolate, consumers are loyal to good quality products and they are reluctant to purchase cheaper,...
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