New Market Report Now Available: Ice Cream in Bulgaria
In 2013 ice cream is expected to increase by 3% in volume, whilst growth was significantly lower during the review period when the CAGR reached 1%. Indeed, 2013 will be a year of recovery for the volume sales, which suffered during the years of stagnation of the Bulgarian economy (2010-2012). Ice cream is a non-necessity and its purchase frequency decreased as many Bulgarians felt they should tighten their belts during the difficult times.
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