Market Report, "Snack Bars in Bolivia", Published
Snack bars is still a very small category within packaged food. Despite strong rates of growth, snack bars continues to target a small part of the market. Consumers in Bolivia have not yet developed a taste for or habit of consuming cereal bars. Much of the target market for snack bars is made up of high- and middle-income consumers who were exposed to these products whilst living overseas. Nevertheless, consumption is increasing thanks to those brands which offer traditional Andean...
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