New Market Study Published: Consumer Appliances in Poland
Both major and small appliances grew slowly in 2013. The performance of major appliances was determined by the condition of real estate and the decreasing number of newly constructed dwellings. In turn, small appliances stagnated because Poles presented save-orientated attitude when shopping and were trying to avoid unnecessary expenditure. Polish consumers decided to purchase small appliances mostly when replacing broken ones which are impossible to avoid.
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