New Market Report Now Available: Ice Cream in Germany
With healthy current value growth in 2012 and predicted stable growth for 2013, ice cream was recovering from rather weak sales during the 2009 to 2011 period. Traditionally, the category is much more dependent on the weather than most other categories of packaged food, but manufacturers and retailers alike continued to try and educate consumers that ice cream is, even in Germany, supposed to be a year-round treat. During the winter months in particular, special editions of famous brands are...
View full press release