New Market Study Published: Personal Care Appliances in Poland
Personal care appliances almost stagnated in 2013 reaching 1% growth in volume sales. However in current value terms it experienced 4% CAGR in 2013. An increase of unit price was attributable to consumers' preference towards more advanced personal care appliances. For instance, consumers opted for depilators with extra pads alleviating pain during hair removal or hair dryers with ionization function.