New Market Report Now Available: Breakfast Cereals in Germany
Breakfast cereals continued to be a very mature and saturated category of packaged food in Germany which consequently was not able to offer significant opportunities for growth, neither for branded and private label manufacturers nor for retailers. In the context of the strong health and wellness trend, only muesli and the healthier variants were able to achieve value and volume growth (except muesli, which experienced marginal decline).
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