Now Available: Irons in Denmark
Irons in Denmark increased in volume terms by 1% to reach 130,000 units in 2013. In current value terms, the category increases by 2% reaching DKr41 million. Increasing consumer demand for appliances which offer more convenience was the key driver for growth in the irons category in Denmark. That could be demonstrated in the marketing advertisements of the leading players (e.g. Philips Danmark A/S and BSH Hvidevarer A/S) through emphasis on the easy to use and convenience elements.
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