Microwaves in the Netherlands - New Market Research Report
2013 was another difficult year for microwaves sales in the Netherlands. Volume sales of microwaves started to slump when the economic crisis started in 2009, and even with periods of economic improvement ever since, the demand did not really return. This may seem rather surprising due to a possession rate of 70% being far from saturated. However, consumers are simply shifting away from microwaves, not only due to them perceiving microwaves as one of the least necessary items to replace...
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