Recent Study: Chocolate Confectionery in Australia
Chocolate confectionery is growing by 4% in current value terms in 2013, predominately driven by the growth of boxed assortments and specifically twist wrapped miniatures; the latter a category primarily composed of one brand, Cadbury Favourites. Boxed assortments have traditionally been promoted as a popular gift option, as demonstrated by the tagline for Cadbury Favourite: "What to bring when you are told not to bring a thing". Consumption occasions for twist wrapped miniatures are becoming...
View full press release