New Market Study, "Irons in China", Has Been Published
As the category became saturated, traditional irons, including steam irons and dry irons, kept losing share, although still accounted for a dominant combined 72% share of volume sales in 2013, down from 82% in 2008. On the other hand, steam generators/ironing systems continued to gain share, due to the convenience and high efficiency of such products, accounting for a 23% share of volume sales in 2013, up from 13% in 2008.
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