New Market Study Published: Small Cooking Appliances in Mexico
Towards the end of the review period small cooking appliances registered stronger sales activity in alternative channels such as internet retailing. A greater number of online campaigns featuring names such as Moulinex, Krups, Tefal, Oster, Rival, Hamilton Beach and Black & Decker were observed during 2013. The internet is a channel whose importance has grown exponentially over the last few years, with small cooking appliances being good candidates for sales through this channel because, unlike...
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