Market Report, "Homeshopping in Chile", Published
Consumer interest in convenience continuously fuelled homeshopping sales in 2013 as the channel offers consumers the opportunity to purchase products with just one phone call. This is more popular among older persons (particularly people over 40 years of age) who lack technological skills to purchase through the internet. As such, the live product demonstrations on TV shopping channels featuring promotions and discounts also help to boost sales among this consumer base.
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