Recent Study: Personal Care Appliances in Brazil
Appearance is very important to Brazilian women, and their focus when it comes to beauty is key for the growth of personal care appliances, and especially hair care appliances. Indeed, the recent trend for straight hair, influenced by famous actresses and models, ensured the steady growth of the category, boosted by sales of hair stylers and hair dryers. Thanks to increasing disposable incomes and high employment rates, women were able to test new products, even from simple curiosity, to...
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