Market Report, "Health and Wellness in Austria", Published
Health and wellness in Austria saw another year of good performance in 2012. The category benefited from growing consumer demands for healthier food and beverages, including naturally healthy products. Health and wellness products did particularly well in dairy and bakery. In addition, the niche area of food intolerance started to garner more attention and recorded very strong value growth in 2012, particularly lactose-free products.
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