New Market Study, "Small Kitchen Appliances (Non-Cooking) in Norway", Has Been Published
Volume sales of small kitchen appliances (non-cooking) dropped by 5% in 2013. This is attributable to increased competition from substitutable products. For example, kettles are perceived as non-essential by Norwegian consumers as substitute appliances, such as microwaves and cooking hobs, can be used to warm and boil water. This perception has led to a decrease in consumer demand for kettles as consumers are unwilling to invest in or replace kettles without a clear and justifiable reason for...
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