"Consumer Health in Lithuania" Published
A long and aggressive cold and flu season, increasing self-medication and growing consumer attention to maintaining health resulted in consumer health in Lithuanian achieving positive retail value sales growth in 2013. Despite downward pressure on prices, firms managed to grow retail value sales, which were stimulated by increasing health problems amongst Lithuanians, which they more often decided to treat without doctors' advice, simply choosing OTC medicine. Meanwhile, the recovering...
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