Global Tobacco: Key Findings Part 2 - OTP, Alternatives and Corporate Strategy: New Research Report Available at Fast Market Research
Growing smoking populations in China and other populous developing markets, plus the pricing strength of international brands, have kept the global tobacco market robust in spite of falling cigarette volumes in many developed markets, exacerbated by the effects on consumers of the financial shocks of recent years. Innovation in cigarettes and RYO has kept the market buoyant as it heads into a new era of novel nicotine delivery devices.
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