New Market Research Report: Baby Food in Uruguay
In 2013 a new breastfeeding campaign has started, this time with the special support of the WHO and UNICEF. The campaign includes frequent TV advertisements in which a popular Uruguayan actress, recently a new mother, is breastfeeding her baby. The same actress appears in the press with a still of the TV advertisement which airs the same message on TV and on radio. Though the verbiage of the advertisements calls for a rather unrealistic two-year-long period of breastfeeding since working...
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