Recently Released Market Study: Biscuits in Spain
For another consecutive year, the economic recession continued to shape the habits of Spanish consumers, having a direct impact on packaged food in general, and on biscuits in particular in 2013. The lack of spending money forced Spaniards to live on "saving mode", which meant a further reduction in out-of-home activities, and therefore more time spent in the home. As a consequence, more people ate their breakfast or afternoon snack at their homes, which allowed biscuits to experience positive...
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