Microwaves in Greece - New Market Report
The steep decline in disposable income has taken its toll on microwaves, too. Although microwaves seemed resilient during the outbreak of the crisis, being a category dominated by economy products - including private label lines -, it recorded heavy losses in 2012 and 2013. Financially-strapped consumers often perceive microwaves as an extravagant, not 'need-to-buy' category, and when having to allocate their limited budget, they go only for the essential appliances, such as cookers and mini...
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