Recently Released Market Study: Cough, Cold and Allergy (Hay Fever) Remedies in Belarus
Growth in the category in Belarus is supported by a self-medication trend, urbanisation and hectic lifestyle. Consumers in Belarus prefer OTC products to prescribed medicines as they do not like to waste time waiting to see a doctor and instead seek qualified advice from pharmacists. The typical Belarusian consumer is aware of cough and cold products due to advertising from manufacturers and their own experiences in cold winter seasons. There is also a wide range of products available as OTC...
View full press release