Tea in the United Kingdom - New Report Available
In line with the overall premiumisation of the hot drinks market, it appears that UK consumers are buying tea less frequently but are trading up when they do purchase. Tea will continue to be a mainstay of UK society but premiumisation remains an important factor as consumers adapt the way they consume Britain's favourite drink. As a result, off-trade value sales increased by 2% in 2013 but volumes fell by 1%.
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