"RTD Tea in Mexico" Now Available at Fast Market Research
New brand Fuze Tea reached a 2% off-trade volume share after one year of being on the market. Fuze Tea benefits from the excellent distribution network of its owner Coca-Cola de Mexico, in both the off-trade and on-trade channel, but is facing a price war within the RTD tea category led mainly by Fuze Tea, Lipton, Arizona and Nestea brands in the off-trade. Within the on-trade channel Fuze Tea benefits from the exclusivity contracts that Coca-Cola de Mexico owns with...
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