New Market Report: RTD Coffee in Ireland
RTD coffee experienced growth of 20% in off-trade value terms but saw a decline of 7% in off-trade volume terms in 2013. However, it should be noted that off-trade sales stood at a limited EUR2 million in 2013, as RTD coffee remained a niche category and the off-trade average unit prices saw a significant increase in 2013 causing off-trade volume sales to declined 7% as it is not something consumers can afford to buy frequently.
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