Carbonates in Venezuela - New Market Report
Over 2013, price regulations in juice continued to adversely impact demand for carbonates. Given the fact that the main substitute for carbonates is juice and taking into account the poor improvement of the real disposable income of Venezuelans, it seems logical that consumers have a greater incentive to buy price-regulated juice. Before the implementation of the Law of Costs and Fair Prices (Ley de Costos y Precios Justos) in March 2012, carbonates were 30% cheaper than nectars; now, the...
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