New Report Available: RTD Coffee in Azerbaijan
The RTD coffee category in Azerbaijan tends to have a limited appeal still, due to low awareness, and a lack of advertising campaigns and new launches. All these factors are underpinned by the fact that RTD coffee is also premium-priced compared with substitute products. There is no significant player in the category to put the effort needed into marketing and promoting these products successfully. Sales are mainly limited to curious consumers trying out RTD coffee.
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