New Report Available: Juice in Norway
As in previous years, juice in 2013 continued to be governed by demand for healthier and more natural drinks. Norwegian consumers are becoming increasingly health-conscious and as a result the popularity of juice, in particular 100% juice, has increased as it is perceived as a healthier option than most other soft drinks. In addition, as the on-the-go trend has developed, more juices have consequently been offered in smaller packaging sizes, thus helping to boost both volume and value sales.
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