New Market Study, "Carbonates in Serbia", Has Been Published
While it seemed the Serbian economic crisis was coming to an end, 2012 saw a second wave of recession, which had visible consequences on the carbonates category. Thanks to the difficult economic context, which led to reduced purchasing power, Serbian consumers are now looking to save wherever possible and therefore opt for cheaper carbonates brands or decide to replace carbonates with cheaper products from other soft drinks categories.
View full press release