"Chocolate Confectionery in Georgia" Now Available at Fast Market Research
The major trend in 2013 was intense competition between domestic and international players. Companies are competing through marketing tools and activities, for example lowering prices at the expense of product volume reduction. In general, the pricing strategy companies are using contributes to affordability of more expensive standard-priced products. As a result, the difference between more expensive and lower-price standard chocolate products reduced somewhat, so consumers gave greater...
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