Recent Study: Writing Instruments in South Africa
The market for writing instruments in South Africa continues to be highly influenced by increased demand at the beginning of each school term. Retailers always try to capitalise on such periods where they usually have sales promotions dubbed as 'back to school' as a way to encourage increased volume sales. South Africa currently has four school terms in a year which begin in January, April, July, and October each year. Sales of writing instruments for school children reach their peak...
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