Chinese Home Appliance Industry and Market Trends and Forecast 2014
In the fourth quarter of 2013, Chinese home appliance market value reached about 527.8 billion RMB, up 10.3% year-on-year. In the same quarter, market value however dropped 3.2%, a second consecutive decline in 2013 which is likely attributed mainly to the termination of China's subsidy policy for energy-saving appliances and higher calculation base in 2012. In anticipation of the advent of the smart home appliance era, product ASP (Average Selling Price) is considered a key factor for higher profitability. Profits...
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