Recently Released Market Study: Drinking Milk Products in Georgia
In 2013 the trend of substitution of standard-priced drinking milk consumption with newly emerged economy class drinking milk was observed. This caused a reduction in value sales of drinking milk but not in volume sales. The trend was caused by the popularity of economy drinking milk in polyethylene packaging, for the price of GEL2.00 per litre (at least GEL0.50 lower than the usual per-litre milk price). Economy segment drinking milk was launched by Georgian-Eco Ltd under the brand of Eco-Food...
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