Recently Released Market Study: Bottled Water in Australia
Bottled water benefitted from its positioning as a naturally healthy beverage during 2013, recording an increase of 3% in off-trade volume to reach 653 million litres and a 4% increase in current value to reach A$959 million. Consumers perceive bottled water as a healthier alternative when compared with other soft drinks categories whilst ample education around the importance of good hydration ensures bottled water is a popular consumer good in Australia. Consumers are also attracted to bottled...
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