New Market Study, "Soft Drinks in Guatemala", Has Been Published
In 2013, carbonates, which represents 36% of total volume sales of soft drinks, showed a marked slowdown compared to the review period, as the category was increasingly affected by competition from juice. Its total volume sales growth fell in 2013 by 1% year-on-year. Juice manufacturers have begun to introduce more competitive prices due to larger pack sizes, especially in the category of fruit-flavoured drinks (with no juice content). Consumers perceive these products as being healthier than...
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