Bottled Water in Slovakia - New Market Report
Bottled water is experiencing new trends and developments. While "traditional" bottled water categories - carbonated or still, are losing popularity, functional and flavoured bottled water are expanding very fast. Consumers are attracted mainly to the added value of such products, such as health and wellness attributes, but also strong promotions and fancy packaging. At the same time, those products have the power to attract consumers from other soft drinks categories.
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