Market Report, "Noodles in France", Published
French consumers are increasingly open to foreign cuisine because it allows them to discover new tastes. They are showing a special interest in Asian cuisine, in part because of the high number of Asian restaurants in the country, meaning they are increasingly used to eating Asian products, such as noodles. In addition, Asian cuisine is perceived as healthy and light, which is in line with growing French people's concerns with health and being overweight. As a result of the unfavourable...
View full press release