Recent Study: Writing Instruments in Australia
While volume sales and penetration of electronic devices such as computers, mobile phones and tablets continues to increase rapidly in Australia, the digital revolution has not necessarily vanquished consumers' need for writing instruments. As a result, the area registered current retail value growth of 3% in 2013, with sales reaching A$155 million. With the exception of graphite pencils, fountain pens and inkwells and refills, volume sales within writing instruments in 2013 remained more or...
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