RTD Coffee in Lithuania - New Market Study Published
RTD coffee is hardly available in stores as there is currently only one company that supplies it to the largest stores. Even though RTD coffee has been sold in the country for eight years, the concept is still new to Lithuanians. From the supplier side, there was no effort to make this product better known, so the category does not have a group of consistent, loyal consumers. Poor availability in the stores makes it even harder for the product to...
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